Orhan Gonen started his career as a business consultant at PricewaterhouseCoopers in 1999. His client portfolio included leading international firms in media, marketing and advertising. After 3 years in business consultancy, he moved to New York for inspiration and to redesign his career. He returned Istanbul in 2004 and started to work as a Strategic Planner at M.A.R.K.A. Communications, Istanbul. He managed mostly multinational brands such as Audi, JVC, Zanussi and Regal. In 2005, he joined Ogilvy&Mather as an Account Manager for Turkcell along with Nestle Loyalty Program. His other accounts included Audi, IBM, and BAT, managing strategic 360 projects.
In summer of 2008, he received a unique offer from PricewaterhouseCoopers and started to work as Corporate Communications Consultant. He was responsible for developing and leading communications strategy. He also lead a specific brand repositioning project for Sabancı Holding and worked in developing Internal Communication Strategy for Pfizer Turkey as a Communication Consultant . In 2011, he founded Gatrium Brand Design and leads the platform as Business Consultant. He gives workshops at PwC, DiamondSentio and Istanbul Business School along with lecturing Innovation & Creativity MasterClass as a visiting MBA lecturer at Izmir University of Economics.
